The next-gen Formula One icons – Livemint

The next-gen Formula One icons – Livemint

Kush Maini. In 2011, when 14-year-old Arjun Maini won Force India?s nationwide talent programme to find their Indian driver, he thought he was just a step away from the pinnacle of the sport?Formula One (F1). Over the years, the Bengaluru boy has learnt that it?s not easy, even if you?re blessed with an ecosystem around […]

Formula One MD Ellie Norman talks rebrand, going OTT and its first-ever marketing team – The Drum

Formula One MD Ellie Norman talks rebrand, going OTT and its first-ever marketing team – The Drum

Formula One has changed rapidly in just six months. Getting underway with a rebrand, it then opened its first ever marketing department and subsequently launched an over-the-top streaming service, going to show just how seriously new owner Liberty Media is taking its brand-building efforts. Leading the charge has been managing director Ellie Norman, previously advertising […]